Consumer FAQs
What are traceable berries?
A new program from Driscoll's, Track My Berries, allows berry lovers to trace an
individual package of Driscoll's berries back to the farm where they were grown.
How are traceable berries different?
You have told us you'd like to know more about the food you purchase. By sharing
information about where and how your berries are grown, we are bringing the farmer
to your kitchen table.
How does it work?
Tracing is simple. Go to www.driscolls.com and click on the 'See where your berries
were grown' link. Enter the 12-digit HarvestMark Code found on the bottom label
for strawberries, raspberries, and blackberries. Click 'Go' and get instant results.
What information will be available?
By visiting www.driscolls.com and entering a 12-digit Code, you can get instant
access to information such as product and nutrition data, food safety status, growing
region, ranch name, and farmer profile.
Will all Driscoll’s berries be traceable?
Driscoll’s will roll out the clamshell traceability program until it covers
all berries sold in North America. The rollout began in late 2008 and will take
12-18 months to complete.
How can I tell when my berries are traceable?
You’ll be able to tell when berries are traceable by checking the bottom label
of strawberry, raspberry, and blackberry clamshell containers. The label contains
a 12-digit Code printed with a barcode.
Where can I buy traceable berries?
Traceable berries will gradually become available in North American stores, supermarkets,
and foodservice outlets where Driscoll’s berries are sold.
Will traceable berries be more expensive?
No. The benefit of being able to trace your berries back to the farm comes at no
extra cost.
What if my berries do not have a HarvestMark 12-digit code?
Some clamshells may not yet have HarvestMark codes. Driscoll’s is rolling
out our traceability program to new farms every day, so within the next 12 to 18
months, all Driscoll’s berries sold in North America will be traceable. If
you have any comments or questions, our dedicated Consumer Relations team is available
to you 24 hours a day, 7 days per week, 365 days per year.